The founders of Fullerton + McDonald bring extensive professional experience and diverse areas of expertise to every engagement. This breadth of perspective enables us to look beyond conventional approaches, identify opportunities others may overlook, and develop strategic solutions that strengthen an organization’s position in the marketplace.
We work with organizations to understand where they are, where they want to go, and what it will take to get there. By combining strategic thinking, market insight, and practical experience, we help clients build stronger brands, uncover new opportunities, and create meaningful, sustainable growth.
At Fullerton + McDonald, we don’t simply advise. We become strategic partners invested in helping organizations navigate complexity, make informed decisions, and move confidently toward their next level of success.
Merrill Fullerton
is an award-winning Communication and Advertising Accredited Professional (CAAP) with expertise in product management, strategy, innovation, and business development. Merrill has over 20 years of experience across a variety of B2C and B2B sectors, including lottery and gaming, healthcare, manufacturing, automotive, and post-secondary education. To discuss business and marketing strategies for your business contact:
Shane McDonald
Shane McDonald is a creative leader and visionary, with 30 years of experience in art direction, visual identity, product design, and multi-media production. As a creative entrepreneur, Shane founded a small greeting card company where he forged partnerships with global brands like Disney and in recent years has extended that venture into interior décor featuring his fine and graphic artwork. Shane’s experience in Advertising and Graphic Design can help you elevate your brand in ways you’ve never even thought about. Shane loves to say, ”while your competition is zigging, we’ll help you zag”.
To discuss creative and brand marketing for your business contact shane.fmstrategies@gmail.com
