

The founders of Fullerton + McDonald are seasoned professionals with diverse backgrounds. As a team, Fullerton + McDonald provides a unique blend of perspectives and skills that enable the firm to pinpoint opportunities for organizations to build or improve their market presence.


Merrill Fullerton
is an award-winning Communication and Advertising Accredited Professional (CAAP) with expertise in product management, strategy, innovation and business development. Merrill has over 20 years of experience across a variety of B2C and B2B sectors, including lottery and gaming, health care, manufacturing, automotive and post-secondary education.
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To discuss strategy and brand marketing for your business contact​ merrill.fmstrategies@gmail.com

Shane McDonald
Shane McDonald is a creative leader and visionary, with 30 years of experience in art direction, visual identity, product design, and multi-media production. As a creative entrepreneur, Shane founded a small greeting card company where he forged partnerships with global brands like Disney and in recent years has extended that venture into interior décor featuring his fine and graphic artwork. ​Shane’s experience in Advertising and Graphic Design can help you elevate your brand in ways you’ve never even thought about. Shane loves to say, ”while your competition is zigging, we’ll help you zag”.
To discuss creative and brand marketing for your business contact​ shane.fmstrategies@gmail.com
